What Type of Retail Space?
A great retail space for your business needs to be the right type of space in the right location. The previous portions of this article addressed location. This section will address options for the type of retail space.
Impulse versus Destination
Some purchases are made on impulse and other purchases are made after careful planning. Retail for the carefully planned shopping will be termed destination retail. Starbucks is a great example of an impulse purchase. You see a Starbucks location and decide to pullover and have a coffee and perhaps a pastry. Have you noticed how Starbucks almost always has incredible locations?
If they are in a shopping center, they’re almost always in an end-cap location. If they are part of a larger shopping plaza, they typically have the best a location within the shopping plaza. If the retail space you are seeking involves impulse purchases, you should see prime space. Great visibility and … Read the rest