If you run a direct sales business, then you know that holiday sales can be huge. This is a wonderful time of year to build your customer base for the new year to come.
Ive always been a supporter of holiday open houses. I can offer a couple of suggestions.
I would host one open house just for existing customers. Invite all of your current customers for the first couple of hours. Make it an exclusive just for them. Then invite others after this exclusive event.
This is the perfect time to sell off any inventory you have. Mark items down to cost. You wont make a profit, but youll recoup your cost for the products. Make some bundle packages. Perhaps theyll pay regular price for the one item but then half off the 2nd item. Youll still break even as youll make a profit on the item, but your customer will feel like they are getting a bargain.
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