Retail Shopping Center Performance Tips for Brokers and Agents

In reviewing the performance of any retail shopping centre there are many things to look at. As a type of investment, the typical retail property is dynamic and active in many ways. A true property professional will review all the facts before getting involved in property marketing or any sale or lease. Many things should be understood first before any action is taken.

What makes a retail property so different? It is integrated heavily into and involving the stakeholder’s interests; the stakeholders are the landlord, the tenants, customers, financiers, managers and leasing specialists. In an ideal investment situation the retail property manager would be balancing the tenant mix to improve retail sales and lessen the vacancy rate, and then to take steps to improve the landlord’s net income. Within those two issues there are many things to look at.

It can be said that retail property managers are perhaps the most specialised in the property industry. Their knowledge, skill, and systems will have a major impact on the property overall. On that basis the retail management fees paid today in a quality property should be substantial to cover the time required in property control and optimisation. The management processes and leasing activities in a retail property are intense. Mistakes or omissions made can impact the property in many different ways.

So here are some basic factors to help you get started in checking and optimising retail property performance from the aspects of the leases and tenants. You can add to the list based on location and property configuration:

  1. Tenant mix – review the tenant mix in all respects. That will include lease documentation, critical dates, tenant offering, sales performance, and lease longevity.
  2. Lease terms and conditions – in a property you will have many leases. All of them will have lease terms that are unique to the premises and the lease situation. You must know about the leases before any sale or marketing proposal is contemplated.
  3. Sales figures – most good retail properties will be tracking sales turnover by retailer. This will be done as a standard term and condition of the lease. The numbers will show segments of trade and the MAT average over time. MAT stands for Moving Annual Turnover and it will show how the sales figures are trending in retail segments in a shopping centre. It is a valuable analysis. It helps you see weaknesses in trade, tenant mix, lease structure, and clustering.
  4. Vacancy factors – given that you have leases in a property, you are likely to have vacancies as well, together with the threat of a vacancy with tenants getting to the end of lease occupancy.

Looking at all of these things you have the basis of understanding just how the tenants and leases impact the property and its current cash flow of rental. From that point onwards you can look at other associated issues such as outgoings, net income, and customer interaction.

Tips To Get The Perfect Tenant Mix for Your Retail Property

The ultimate goal for any landlord is to achieve maximum income from their retail property. However, that does not imply that they must lose focus on the bigger picture and let their space to any retailer who is interested in the property. Maintaining the perfect tenant mix in the property leads to increased foot traffic, greater spend, delighted tenants and ultimately more demand and better rates for the property.

Read on to find out the five ways to create the ultimate blend of tenants for a retail center.

Study the demographics of the environment

The demographics of the nearby locations play a vital role in determining what kind of retailers will best tick among the shoppers. Conduct surveys and collect information pertaining to what your target customers would like to see in the area around them. For instance, pharmacy stores may be a valuable addition for an aging population.

Talk to your existing tenants

Existing retail tenants may be a good source of providing insight into what brands and products can add more value to their own store and ultimately to the landlord. Analyze the performance of the stores and take a deeper look into their strengths and weakness and build ways to overcome or enhance them.

Mix brands and categories

A retail center that draws a balance between the big and the small brands and has a wider collection of product categories than simply focusing on part of the demographics enjoy better foot traffic. Choose tenants from various product categories and be sure to include local retailers who always have something new and fresh to offer. Look beyond the retail line up and set up service facilities like ATMs to optimize the time and effort spent on creating the perfect tenant mix.

Make market assessment a part of the responsibility

Tenants come and may go at the end of the lease. This may interrupt the existing interconnections within the retail space. For instance, men visiting your retail center to buy baby diapers in one outlet tend to grab a few drinks at the next one. Retail centers must continually invest time and effort to assess the market and ensure that their tenant mix is optimizing the overall performance.

Hire a good commercial real estate property company

Commercial real estate property management services have mastered the art of using several proven techniques in finding the right mix for any kind of retail property. They study the area around the property, analyze the geographical pros and cons of the place and have seasoned real estate experts to work on the tenant mix. They perform competitor analysis to check what products and services are missing in the area and also work towards acquiring high quality tenants for the property.

Landlords and real estate companies can use real estate property management services to manage tenant relationships from the start till the end while they focus on other core activities.